Contemporary Brand Identity: Using Verbal and Visual Branding
The Many Ways That a Verbal Brand Can Influence the Visual
A course by Michael Johnson , Designer and Creative Director
About the video: The Many Ways That a Verbal Brand Can Influence the Visual
Overview
“I use words as an inspiration in my creative work almost every day. In this lesson I’ll share examples of how the verbal brand can have an implicit – or explicit – affect on our creative solutions.”
In this video lesson Michael Johnson addresses the topic: The Many Ways That a Verbal Brand Can Influence the Visual, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“The Many Ways That A Verbal Brand Can Influence The Visual In this lesson what we'll do is we'll take the research, writing and thinking that we did and we're gonna find out how we can bridge now from the verbal into the visual. I use words as an inspiration in my creative work almost every day. What I'm gonna do now is I'll show you how I use it to drive my verbal solutions in an implicit and an explicit way. There are multiple ways that a strong verbal basis can influence this stage. It can vary from subtle inspiration to useful raw material within a design tool kit or it can be the words...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
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