Contemporary Brand Identity: Using Verbal and Visual Branding
Making the Most Of a Good Idea
A course by Michael Johnson , Designer and Creative Director
About the video: Making the Most Of a Good Idea
Overview
“I’m going to show an example of how we will "push" an idea as far as we can to make sure it will perform, across multiple channels. And we’ve been "pushing" this idea for over five years…”
In this video lesson Michael Johnson addresses the topic: Making the Most Of a Good Idea, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“In this lesson, we're going to look at how to make the most of a good idea. I'm going to show you an example of something that we've been working on for five years, an idea that we wrote about five years ago and we've been pushing and pushing and pushing ever since. So do you remember the diagram that we looked at in an earlier lesson where we looked at universities across the world and how they either spoke about themselves or they spoke about the world? Well, we kept wondering for our client, Cambridge University, about how we could shift this paradigm How could we explain their impact on...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
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- 14 lessons (2h 11m)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
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- Level: Beginner
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