Contemporary Brand Identity: Using Verbal and Visual Branding
Making Sure You Have the Toolkit in Place
A course by Michael Johnson , Designer and Creative Director
About the video: Making Sure You Have the Toolkit in Place
Overview
“Sometimes people see guidelines, manuals and implementation as the "dull bit". But they’re really important. This is where attention to detail – or designing flexibility in – is really essential. ”
In this video lesson Michael Johnson addresses the topic: Making Sure You Have the Toolkit in Place, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“Making Sure You Have The Toolkit in Place This lesson is about making sure that you have the right design and brand toolkit in place. Some people talk about guidelines, some about manuals, and maybe you're thinking, "This is the dull bit," but this bit is really important because this is where we really get to see how a brand comes to life. We can design in flexibility or we can design in control. There are many ways to do this. For some brands it is really important that they're completely controlled, but for others, flexibility is equally important. Let's look at a really good example. Ou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
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- 14 lessons (2h 11m)
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- Audio: English
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- Level: Beginner
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