Contemporary Brand Identity: Using Verbal and Visual Branding
Editing What You Have, Developing the Best and Sharing With Your Client
A course by Michael Johnson , Designer and Creative Director
About the video: Editing What You Have, Developing the Best and Sharing With Your Client
Overview
“This lesson is about learning how to assess what you have designed so far, what should be abandoned, what should be shared, and how.”
In this video lesson Michael Johnson addresses the topic: Editing What You Have, Developing the Best and Sharing With Your Client, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“Editing What You Have, Developing the Best, Sharing With The Client This lesson is about editing. It's learning to look at what you have done so far, cutting it down, learning what to keep, what to develop, and what to share with your client. I've learned that it's not that smart to show dozens and dozens of designs to your client. People might pick an idea which isn't thought through, for example. We often write a list of criteria. What is it that we want this design to do? Then we stick it up on the walls, leave it there, and we often have very big discussions about this list of criteria....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
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- Level: Beginner
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