Contemporary Brand Identity: Using Verbal and Visual Branding
Applying This to Your Project
A course by Michael Johnson , Designer and Creative Director
About the video: Applying This to Your Project
Overview
“Now we’ll look at a few examples of how mapping can impact a project, how it has a huge impact on our projects, and how you can use it for yours.”
In this video lesson Michael Johnson addresses the topic: Applying This to Your Project, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“Applying This To Your Project Now we're going to look at how these mapping ideas can affect projects and some famous examples of that, then we'll look at how it's affected our projects and then we'll think about how you can use it in your project. Many successful brands started up and succeeded because they did exercises like this, and maybe they did it with bits of paper and cut-out pictures. They did it and they spotted gaps in the market. It's possible you could spot a gap as well. Let's look at a really famous example of someone spotting a huge gap in a market and really going for it. T...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
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- 14 lessons (2h 11m)
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- Audio: English
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- Level: Beginner
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