Consumer Goods Packaging Design
Brand safari II
A course by Diego Giaccone, Designer
About the video: Brand safari II
Overview
“Second part of the lesson.”
In this video lesson Diego Giaccone addresses the topic: Brand safari II, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“An important thing is to also explore other categories. not just focus solely on the category one is designing. For instance. i design many wines and attend the world's largest wine fair yearly in Düsseldorf. Germany. where 10.000 labels from various countries are showcased annually. Trends and resources abound. making the wine world intriguing with its versatility. This diversity is appealing to a designer like me. offering endless possibilities. One has to manage resources. concepts. ideas. and tools. So I go and then divide them by concept. by technique. For instance. some represent qual...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
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- 4,543 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Intermediate
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