Consumer Goods Packaging Design
Designs vs. zero redesigns
A course by Diego Giaccone , Designer
About the video: Designs vs. zero redesigns
Overview
“In this lesson we will learn about the basic differences when creating a new product without history or the case of redesigning a brand with history and consumers through real cases of Sure.”
In this video lesson Diego Giaccone addresses the topic: Designs vs. zero redesigns, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“Zero vs. design redesign Well once we explore the trends and we immerse ourselves in the world of innovation of ideas and colors, now we get more specifically into the world of packaging. Something that interests me to highlight and that I like to tell, it is not the same to do one project as another, It is not the same to make a wine than an alfajor, it is not the same. And there is also another, it is not the same to make a zero mark, which does not exist than redesign a classic, or redesign a brand that already has its tradition, its colors, its brand identifiers. Remember that people ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
-
Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
- 92% positive reviews (210)
- 4,079 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
