Consumer Goods Packaging Design
Inspiration and freshness
A course by Diego Giaccone , Designer
About the video: Inspiration and freshness
Overview
“Staying cool is key to maintaining the joy of designing and new ideas. And that will have a favorable impact on our work and professional success. Brands need fresh looks and managers need us to take them out of the box, to challenge them. In this lesson we will see everything I do to stay fresh and lead an agency with millennial members, and what I do to make the team comfortable and motivated. ”
In this video lesson Diego Giaccone addresses the topic: Inspiration and freshness, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“Hello. in this lesson we will discuss the concept of freshness. It is extremely important for my agency and my perspective on design because brands need to maintain a sense of novelty and innovation at all Without this constant renewal. a brand risks becoming outdated and irrelevant. causing consumers to lose interest in its development. Therefore. a brand must constantly strive to surprise and delight consumers. pampering them. Thus. i believe that for a brand to remain fresh. the design agency must also stay fresh. For the agency to maintain its freshness. the agency owner needs to be fre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
- 92% positive reviews (212)
- 4,180 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
