Consumer Goods Packaging Design
Brief and innovation meetings
A course by Diego Giaccone , Designer
About the video: Brief and innovation meetings
Overview
“In this lesson we will see and understand a real brief, which the client gives us so that we can work. How to refresh a traditional brand without losing its essence, but developing new projects, arising from meetings with the innovation team. The design also consists of being able to modify the product, its coverage, the color of the cookie, the filling.”
In this video lesson Diego Giaccone addresses the topic: Brief and innovation meetings, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“Well. you already know me. i've introduced myself. presented the study and our methodology. We are now fully immersed in our project. The project we're working on is a brand for Habana. First. let me for Habana. first I’ll tell you what Habana is. Habana is a traditional Argentine brand from Mar del Plata. a pioneer in alfajores. everyone knows alfajores. but just in case for other countries I'll remind you they're layers of dough. dulce de leche. and dough. coated with chocolate. It's a very traditional Argentinian brand. deeply rooted in people's hearts. that requires innovation and evolu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
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- 4,203 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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