Consumer Goods Packaging Design
Conceptual axes
A course by Diego Giaccone , Designer
About the video: Conceptual axes
Overview
“In this lesson we will see the real presentation made to the client, with the first concepts, organized in axes, and the first conceptual downs to design. ”
In this video lesson Diego Giaccone addresses the topic: Conceptual axes, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“Well. once we grasped the project requirements. we engaged in detailed discussions with the client to our design objectives. Following this. after collaborating with the innovation team. as previously aimed to identify potential 'blue ocean' strategies and new opportunities for the brand's growth and reviewed what we told you. we moved to the 100% design process with the team. the designers. we met to define the conceptual axes. All those opportunities now have to be translated into good ideas. which are... the essence of a design agency. Now let's see the presentations. the PowerPoints. th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
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- 11 lessons (1h 40m)
- 12 additional resources (2 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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