Consumer Goods Packaging Design
Brand safari I
A course by Diego Giaccone , Designer
About the video: Brand safari I
Overview
“In this lesson we will see an example of brand safari made for Havanna, relieving the main players in the market. We will also take a tour of the trends in the world of wine, which is an industry with a lot of design versatility.”
In this video lesson Diego Giaccone addresses the topic: Brand safari I, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“Brand safari A stage of the project that the team and I love it is the exploration of trends. We call it the "brand safari", what is this? As simple as walking, have those pages that we always visit, that make us refresh, always be attentive to news and we can see not only the category in which we are going to design, but other categories. For example, if we are going to design Havanna, we see the world of luxury, gifts, fashion. If I have to design a wine, obviously we will see the wines, but also illustration styles. We have to have the trends. That is, to know first what is done, not to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
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- 4,110 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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