Consumer Goods Packaging Design
Course final project
A course by Diego Giaccone , Designer
About the final project for: Consumer Goods Packaging Design
Packaging for consumer products
“ We have reached the end! I hope that from this course, not only have they learned about design, but have also brought them closer to the passion generated by the design, and that is motivating enough to encourage them to start playing. This is a review of what we have learned and I am going to tell you what I want you to do as a final project: · Brief. What the client gives us so that we can work. How to refresh a traditional brand without losing its essence. · Brand safari. We saw an example of brand safari made for Havanna, surveying the main players in the market. · Conceptual axes. We saw the real presentation made to the client, with the first concepts, organized in axes, and the first conceptual descents to design. · Download to design. How to go from the sketch and the mockup to reality. First with the implementation process, making the final illustrations and the final photographic production. · Armed original. We held the meeting to define the printing system, number of colors and materials, and then go on to the production stage, where the file for printing is prepared, with the plans and final texts. Final project: Make packaging for stores with their own retail with all the codes seen in the lessons, respecting the steps of the lessons learned. I will be by the forum to answer all your questions. A hug and Stay cool! DG. ”
Partial transcription of the video
“Hi. We are already reaching the end of the course, And, as a review, I can tell you that ... well, we introduce ourselves, what we are as an agency, our team, the clients we work with, what is our methodology that we use to develop brands, keep them fresh, what do we do to be fresh we ... Then we got into Havanna's 70% brief, which is the case that we develop in the course. We have seen other example cases, developed by Sure too, the difference between, for example, a brand ... a redesign of a classic and traditional brand against a zero mark for a wine for foreign trade, like King or Porte...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
- 92% positive reviews (210)
- 4,056 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
