Consumer Goods Packaging Design
Sure method
A course by Diego Giaccone , Designer
About the video: Sure method
Overview
“In this lesson we will see our way of working day to day with big brands of mass consumption being only 6 people in the team. We will tackle the first differences between a wine and a candy, with its different forms and design code and its different reading times, key to packaging design. The strength of the team is key to me. A versatile, restless and motivated team. ”
In this video lesson Diego Giaccone addresses the topic: Sure method, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“I always say that one of the keys. the most fundamental. i would add. is the team. the makeup of are six. but all with considerable experience and very diverse profiles. My biggest challenge is always... Having the best people and versatility. the talents of each person. For example. i don’t bring anyone from another studio. because if I did. my unique edge would vanish. and I'd be just like any other studio. We don't advertise; all our clients come through referrals. Most lack packaging experience. which is fantastic because they bring fresh perspectives from other fields. This diversity i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
- 92% positive reviews (213)
- 4,360 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
