Consumer Goods Packaging Design
Presentation
A course by Diego Giaccone , Designer
About the video: Presentation
Overview
“In this lesson we will see my personal presentation, my first works in Arcor and my experience in the international consultancies of Branding, Interbrand and Futurebrand. We will also see the beginnings of Sure. ”
In this video lesson Diego Giaccone addresses the topic: Presentation, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“Hi. how are you? I'm Diego Giacone. designer. Welcome to my course. I'm the founder of Sure. and I hope you enjoy it. My aim is to open the agency's doors and show you our daily work without secrets. Describing how we operate openly each day. much like in our personal lives. When did my journey with design begin? It started when I was quite young. similar to many of my peers who enjoyed drawing immensely. and drawing letters. a strange thing. But well. as a kid I made magazines. comic magazines. I enjoyed them. letters and posters. Many of those brands I sketched are now my clients today. o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging

Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
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