Consumer Goods Packaging Design
Design rework and final road selection
A course by Diego Giaccone , Designer
About the video: Design rework and final road selection
Overview
“In this lesson we will see the chosen path and the design reworkings requested by the client. ”
In this video lesson Diego Giaccone addresses the topic: Design rework and final road selection, which is part of the Domestika online course: Consumer Goods Packaging Design. Discover the creative process behind a packaging design from the brief to the final art.
Partial transcription of the video
“Design rework Hello, in this lesson, we are going to see now the design reworks and the final adjustments, the chosen path and how to bring it to reality through illustrations, lettering, production. So now I invite you to watch the rework process so you can see what an evolution of design and adjustments looks like and presentation to the client. Once we had that rich process, we are at the stage of choosing the path. We designers love it, that of calling us to do a job and after the work is approved for us to leave. The process is generally not enjoyable, and I learned in these years of c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Consumer Goods Packaging Design
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Category
Design -
Areas
Advertising, Branding & Identity, Creative Consulting, Packaging
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
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- 4,057 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
