Designing the Visual Identity of a Brand

Overview

“In this lesson, we will see how to create a graphical universe through image vectorization. This time we will focus more on what's organic and dynamic of Latin dance. Finally, we will test our logo with the final graphic.”

In this video lesson Gabriel Sencillo addresses the topic: Creating Our Graphic Universe, which is part of the Domestika online course: Designing the Visual Identity of a Brand. Create a minimalist and direct brand identity from initial concept to each individual graphic element.

Partial transcription of the video

“Creating our graphic universe In this lesson we will create our graphic universe through image vectorization. And I will show you how our logo looks with this final graphic. Come on, let's get to it. As we saw in the concept part and on the mood board, for the part of my graph I want to focus a lot on the subject of dance and the movement generated with it. And what better way to interpret these forms than illustration, since it will be easier for us and will give you that more modern look that if we used the photo as a graphic itself. As we can see, I have chosen a photo of each dance that...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing the Visual Identity of a Brand

• Level: Beginner
• 100% positive reviews (61)
• 1103 students
• 5 units
• 15 lessons (2h 37m)
• 10 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design