Designing the Visual Identity of a Brand
Presentation and Personality of My Project
A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management
About the video: Presentation and Personality of My Project
Overview
“In this lesson, I will introduce you to my project, and we will analyze it thoroughly. We will see brands similar to ours, and we will assess the points in which we can stand out. Finally, we will collect all this information and do an exercise to determine the personality of our brand.”
In this video lesson Gabriel Sencillo addresses the topic: Presentation and Personality of My Project, which is part of the Domestika online course: Designing the Visual Identity of a Brand. Create a minimalist and direct brand identity from initial concept to each individual graphic element.
Partial transcription of the video
“Presentation and personality of my project In this lesson I will present my project to you, we will analyze the competition and we will define the personality of the brand. I show you. I want to give you the three steps that I always take in all my projects. I always start by analyzing and studying very well the client's personality and then have clearer the personality that my brand will have. Then I move on to a conceptualization phase where I take basic concepts and where do I start to see some creative paths that I will take. Finally, I usually make a mood board or an inspiration board....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Designing the Visual Identity of a Brand
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Gabriel Sencillo
A course by Gabriel Sencillo
Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.
The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."
- 100% positive reviews (61)
- 1,103 students
- 15 lessons (2h 37m)
- 21 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
