Designing the Visual Identity of a Brand

Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.

The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."