Designing the Visual Identity of a Brand
Influences
A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management
About the video: Influences
Overview
“Next, I would like to tell you about my references and how they have influenced my way of seeing design in some way.”
In this video lesson Gabriel Sencillo addresses the topic: Influences, which is part of the Domestika online course: Designing the Visual Identity of a Brand. Create a minimalist and direct brand identity from initial concept to each individual graphic element.
Partial transcription of the video
“Influences In this lesson I will show you all my references and how they have influenced my vision of design. Let's go there. I want to take advantage of this section to vindicate a bit the design of my land, Andalusia. since for me it is very important and that it is constantly evolving. The truth is that design within Andalusia It has cost more to settle, but now they see studies and projects that ask nothing of the rest of Spain. Starting with Granada, we find the Buenaventura studio, which is a study of editorial identity and packaging, I really like how they solve their projects and th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Designing the Visual Identity of a Brand
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Gabriel Sencillo
A course by Gabriel Sencillo
Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.
The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."
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- 1,082 students
- 15 lessons (2h 37m)
- 21 additional resources (10 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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