Designing the Visual Identity of a Brand
A course by Gabriel Sencillo, Graphic Designer and Expert in Brand Creation and Management
Create a minimalist and direct brand identity from initial concept to each individual graphic element
Want to capture the personality, values, and essence of a brand in your designs and show it to the world? Gabriel Sencillo, graphic designer and expert in brand creation and management, teaches you how to create an emotion-based experience for users with different graphic elements.
In this course, learn how to design a brand's visual identity from start to finish. Beginning with the logo, design all the visual communication graphics for a business to create a minimalist and direct brand identity.
What will you learn in this online course?
15 lessons & 21 downloads
What's included in this course?
Start the course by getting to know Gabriel Sencillo. He talks about his professional background as a designer and shows you several of his projects. He also shares some of his biggest influences as well as the design studios and agencies that have inspired his work in one way or another.
In the next unit, learn what makes a brand and why it's more than just a logo. Study the different graphic features and communication elements that give a brand its personality and make it stand out from the rest. Look at some examples of successful branding projects to give you an idea of different types of visual identities and learn why it's important for designs to be flexible and versatile.
Then, Gabriel shows you his creative approach to projects. Analyze the competition and practice developing creative concepts and defining a brand's essence with some exercises. Once you have some ideas to work with, make a mood board with the most powerful concepts.
Continue exploring different creative avenues by drawing sketches before deciding on the final idea. Design a logotype that breaks the mold by adding elements of motion. Gabriel shows some of the tools he regularly works with and the rules he follows during the design process. He also gives you some tips on how to select the perfect typography for your project. Next, create the brand's visual identity using image vectorization.
To wrap up the process, adapt your final image to different formats and learn why it's important to have a baseline grid. Gabriel shows you the structure he uses to present his projects and shares some insights to help you make your presentation memorable.
- 100% positive reviews (62)
- 1,212 students
- 15 lessons (2h 37m)
- 21 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Build a brand identity and design all of its graphic elements from the logo to the font.
Projects by course students
Who is this online course for?
Branding enthusiasts, industry professionals, or students getting started in graphic design who want to specialize in brand design.
Requirements and materials
You need basic knowledge of Photoshop and Illustrator and the desire to learn the secrets to brand design.
The only materials you need for this course are pencil and paper for sketching and a computer with both Adobe programs installed.
Reviews
Gabriel Sencillo
A course by Gabriel Sencillo
Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.
The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."
Content
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U1
Introduction
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Presentation
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Influences
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U2
Brand Universe
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A Brand Is Much More Than a Logo
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Brand Identity
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Different Types of Graphic Universes
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U3
Think First
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Presentation and Personality of My Project
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Conceptualization
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Mood Board
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U4
Shaping Our Ideas
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Sketches
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Creating Our Logo 1
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Creating Our Logo 2
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Choosing Our Font
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Creating Our Graphic Universe
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U5
Presenting Our Brand
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Adapting Our Image
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Presenting Our Image
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FP
Final project
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Designing the Visual Identity of a Brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to conceptualize, design, and adapt brand visual identities, create logos, choose typography and color palettes, develop mood boards and graphic universes, and apply these elements across various formats and media.
Yes, this course is designed for people with intermediate graphic design skills who want to deepen their understanding of creating and managing brand visual identities.
Basic knowledge of Adobe Illustrator is recommended, as many practical activities in the course use this tool.
You’ll need a computer with Adobe Illustrator installed, sketching materials like pencil and paper, internet access, and digital resources such as fonts and image libraries.
Vectorization means turning sketches into scalable graphics without losing quality, allowing logos and visual elements to be adapted to any size or format.
A mood board is created by gathering images, colors, textures, and references that capture the brand’s personality and style, serving as a visual guide throughout the creative process.
The logo is the brand’s visual symbol; the visual identity includes all the graphic elements representing it; and the graphic universe is the full set of visual resources that reinforce its personality.
Adobe Illustrator
Adobe Photoshop
Apenas me encuentro en una fase inicial del curso, sin embargo creo que tiene información muy valiosa y completa, incluso útil para quienes no tenemos conocimientos en el tema del diseño grafico.
Excelente recurso
Ótimo curso! Dá uma boa ideia dos entregáveis gráficos para identidade visual.
Perfeito! Se você deseja criar identidade visuais e logotipos esse curso irá contribuir e muito.
Thanks for the great course! I learned how to build a brand’s visual identity from the logo to other graphics. I really liked the clear steps and focus on a clean, simple style.
Aún no lo empecé pero tiene pinta de muy bueno! Les comento luego como me fue