Designing the Visual Identity of a Brand

A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management

Graphic Designer and Expert in Brand Creation and Management. Spain.
Joined March 2011

Create a minimalist and direct brand identity from initial concept to each individual graphic element

100% positive reviews (58)
1,003 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Create a minimalist and direct brand identity from initial concept to each individual graphic element

Want to capture the personality, values, and essence of a brand in your designs and show it to the world? Gabriel Sencillo, graphic designer and expert in brand creation and management, teaches you how to create an emotion-based experience for users with different graphic elements.

In this course, learn how to design a brand's visual identity from start to finish. Beginning with the logo, design all the visual communication graphics for a business to create a minimalist and direct brand identity.

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What will you learn in this online course?

15 lessons & 21 downloads

Brand Identity
16 minutes, 38 seconds
Conceptualization
13 minutes, 29 seconds
Mood Board
7 minutes, 26 seconds
  • 100% positive reviews (58)
  • 1,003 students
  • 15 lessons (2h 37m)
  • 21 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Build a brand identity and design all of its graphic elements from the logo to the font.

Projects by course students

Who is this online course for?

Branding enthusiasts, industry professionals, or students getting started in graphic design who want to specialize in brand design.

Requirements and materials

You need basic knowledge of Photoshop and Illustrator and the desire to learn the secrets to brand design.

The only materials you need for this course are pencil and paper for sketching and a computer with both Adobe programs installed.


Reviews

1,003 Students
58 Reviews
100% Positive ratings

Gabriel Sencillo

A course by Gabriel Sencillo

Teacher Plus
Graphic Designer and Expert in Brand Creation and Management

Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.

The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Brand Universe

    • A Brand Is Much More Than a Logo
    • Brand Identity
    • Different Types of Graphic Universes
  • U3

    Think First

    • Presentation and Personality of My Project
    • Conceptualization
    • Mood Board
  • U4

    Shaping Our Ideas

    • Sketches
    • Creating Our Logo 1
    • Creating Our Logo 2
    • Choosing Our Font
    • Creating Our Graphic Universe
  • U5

    Presenting Our Brand

    • Adapting Our Image
    • Presenting Our Image
  • FP

    Final project

    • Designing the Visual Identity of a Brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Designing the Visual Identity of a Brand. Design course by Gabriel Sencillo

Designing the Visual Identity of a Brand

A course by Gabriel Sencillo
Graphic Designer and Expert in Brand Creation and Management. Spain.
Joined March 2011
  • 100% positive reviews (58)
  • 1,003 students