Designing the Visual Identity of a Brand

Brand Identity

A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management

100% positive reviews (58)

1,032 students

Audio: Spanish

· · · · · · ·

About the video: Brand Identity

Overview

“Next, we will see all the elements that are part of the brand image. We will go into depth to define each one of them and we will look at some examples with the help of different images.”

In this video lesson Gabriel Sencillo addresses the topic: Brand Identity, which is part of the Domestika online course: Designing the Visual Identity of a Brand. Create a minimalist and direct brand identity from initial concept to each individual graphic element.

Partial transcription of the video

“Brand identity In this lesson we will define the elements of brand identity. Let's see. Lesson 2 Brand identity We will start with the "naming" or with the name. This is the technique that develops the name for company, product with the main objective to differentiate and highlight it in the market. One of the most relevant aspects of creating a name is to be aware or take into account where the brand will be implemented, since as I do not do a previous study, can lead to confusion and therefore a bad user experience. Good to know that the name will generate a mental portrait within the use...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing the Visual Identity of a Brand

Level: Beginner
100% positive reviews (58)
1032 students
5 units
15 lessons (2h 37m)
10 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Gabriel Sencillo

A course by Gabriel Sencillo

Teacher Plus

Graphic Designer and Expert in Brand Creation and Management

Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.

The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."