Designing the Visual Identity of a Brand

Choosing Our Font

A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management

100% positive reviews (58)

1,032 students

Audio: Spanish

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About the video: Choosing Our Font

Overview

“Next, I will show you the large groups of font families out there. I will explain to you in which subgroups these typeface families are divided and the personality they can contribute to your logo. I will also show you some examples of how to combine fonts and some pages where you can find very interesting fonts.”

In this video lesson Gabriel Sencillo addresses the topic: Choosing Our Font, which is part of the Domestika online course: Designing the Visual Identity of a Brand. Create a minimalist and direct brand identity from initial concept to each individual graphic element.

Partial transcription of the video

“Choosing our font In this lesson we will see the typeface families that exist and I will show you pages where you will find very interesting options. I show you. In this lesson we will start choosing a font for our logo that adapts well to the needs we are looking for. But first I want to investigate a little and show you all the kinds of fonts out there and all the font families that exist. I want to comment that these fonts are divided into three large groups. The first would be the Roman with serif. A second would be sans serif. And the last group would be the Script or labeled. We start...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing the Visual Identity of a Brand

Level: Beginner
100% positive reviews (58)
1032 students
5 units
15 lessons (2h 37m)
10 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Gabriel Sencillo

A course by Gabriel Sencillo

Teacher Plus

Graphic Designer and Expert in Brand Creation and Management

Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.

The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."