Designing the Visual Identity of a Brand

Creating Our Logo 1

A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management

100% positive reviews (58)

1,032 students

Audio: Spanish

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About the video: Creating Our Logo 1

Overview

“In this lesson, I will teach you how to create the logo from the sketch. We will see how to get the most out of your logo, breaking with the rigidity and making its shapes dynamic.”

In this video lesson Gabriel Sencillo addresses the topic: Creating Our Logo 1, which is part of the Domestika online course: Designing the Visual Identity of a Brand. Create a minimalist and direct brand identity from initial concept to each individual graphic element.

Partial transcription of the video

“Creating our logo In this lesson we will see how to create our logo from the sketch And I'll show you how to break that stiffness making our logo a versatile and flexible logo. I show you. Once we have done our sketch, the next step is to start vectorizing it in Illustrator. Lots of people scan your sketch, take a picture of it and he puts it right on the work table to have it in front of him. But in my case I prefer to have it on paper right on the table in front of me and kinda interpret the sketch, not doing it exactly how I have it on paper. So let's get started. I always work with the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing the Visual Identity of a Brand

Level: Beginner
100% positive reviews (58)
1032 students
5 units
15 lessons (2h 37m)
10 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Gabriel Sencillo

A course by Gabriel Sencillo

Teacher Plus

Graphic Designer and Expert in Brand Creation and Management

Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.

The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."