Designing the Visual Identity of a Brand

Conceptualization

A course by Gabriel Sencillo , Graphic Designer and Expert in Brand Creation and Management

100% positive reviews (59)

1,064 students

Audio: Spanish

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About the video: Conceptualization

Overview

“Next, I will show you how to obtain basic concepts that will help to get ideas for the final elaboration of the brand. We will make a conceptual map that will show us all the possible creative paths.”

In this video lesson Gabriel Sencillo addresses the topic: Conceptualization, which is part of the Domestika online course: Designing the Visual Identity of a Brand. Create a minimalist and direct brand identity from initial concept to each individual graphic element.

Partial transcription of the video

“Conceptualization In this lesson I will teach you how to get those base concepts that will help us to create creative ideas for the final elaboration of the brand. I show you. Once we have analyzed our client and we have also analyzed their competition and created their personality, the next step in my work process would be create the conceptualization of our brand. I always start in this field of the concept of some very basic concepts, closely related to our brand. So in this case I took the concept of mambo, obviously the name of this company and this brand and the dance of my client's a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Designing the Visual Identity of a Brand

Level: Beginner
100% positive reviews (59)
1064 students
5 units
15 lessons (2h 37m)
10 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Gabriel Sencillo

A course by Gabriel Sencillo

Teacher Plus

Graphic Designer and Expert in Brand Creation and Management

Gabriel Sencillo is a graphic designer and expert in brand creation and management whose work spills over into other creative disciplines like illustration, editorial design, and packaging. He is the founder of Sencillo, a studio whose focus is creating simple, direct designs using shapes that stay true to their nature.

The key to his creative approach is to always look for original perspectives for each project based on a solid concept that allows him to create a functional product tailored to the client's needs. Like he says: "Good is good, and when it's simple, twice as good."