Branding for beginners

The future of branding

A course by Partners Perú , Communication and Branding Studio

97% positive reviews (64)

1,503 students

Audio: Spanish

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About the video: The future of branding

Overview

“In this lesson, we will test some ideas about how we view the profession and the future of brands. What do you think?”

In this video lesson Partners Perú addresses the topic: The future of branding, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“The future of branding In this lesson we want to share with you some of our ideas on the future of branding, Branding is a constantly evolving discipline. Think how it has changed in the last hundred years, from the Toulouse-Lautrec posters to the Stories on Instagram. Today we live in an increasingly digital world. In the last fifteen or twenty years many platforms have appeared of social networks in the same way that they have disappeared. We are in a world that is changing faster than ever. And all that will affect the discipline of branding. Artificial intelligence, "machine learning" a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

Level: Beginner
97% positive reviews (64)
1503 students
5 units
16 lessons (2h 13m)
2 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Logo Design

Partners Perú

A course by Partners Perú

Teacher Plus

Communication and Branding Studio

Partners is a studio specializing in communication and brand strategy that's headquartered in Lima, Peru. The agency is run by partners Andrea Romero (Digital Director), Alejandro Agois (Strategic Director), and Luego Goster (Creative Director) and its mission is to transform brands through design.

Through a creative process that involves research, strategy, concept and design, Partners argues that having a command over a broad, and often opposing, range of disciplines is what makes their work unique and truly meaningful.