Branding for beginners

Basic Branding Fundamentals

“Now that we have reached the end of the course and it is time to share your Final Project with all of us on the forum. For this we propose to develop a branding or rebranding of a new or existing brand. The brand can come from any field, but remember that it is large enough so that you can make an analysis of its environment and project its execution in the digital ecosystem. Remember everything we have learned during this course. Start by getting to know your client and their clients (or potential clients). This will help you better understand the needs of the brand and help you create a strategy presentation before starting with the design of your visual proposals. Crafting a powerful and relevant concept is the starting point for creating a visual narrative and also the main input to start telling a powerful and credible story. The shape and the background are very important. A great design execution is the emotional connection to reach the hearts of the audiences. Do not forget the considerations that we have seen to generate your digital ecosystem and define the spaces where your brand will coexist. Find your "beat" and explore all the axes that we have reviewed. Prioritize your user experience and above all enjoy bringing your brand's digital design to life. Finally, remember that this process should be fun for you and your client. Keep the final recommendations in mind and make your project and your process an experience that both of you would like to repeat. And here is the link to the web, where you can see the result of the project that we chose as an example for this course. https://www.ipp.edu.pe/

Now share your final project with us by clicking on "Create your project". Remember that just as important as the end result is the process you used to get there. Share it from images, screenshots and explaining it a little so that we can give you as much feedback as possible. Use the forum to share your ideas, opinions about your project and also comment on the project of others. We are all enriched by the comments, ideas and contributions to our work. Let's build a community! Before saying goodbye, we want to tell you that we are happy that you have taken this course and that our experience has helped you to develop a brand project. We will be attentive to the questions, doubts and comments you leave in the forum, however we ask you for a little patience when answering, since we are normally involved in many projects that absorb us. But don't worry, we'll be there whenever possible. We hope that this course has served you a lot and that you have had fun too. See you on the forum! ”

Partial transcription of the video

“Final project Now we have reached the end of the course. We hope you enjoyed it and it served you to have a complete vision of the branding process. We are eager to see your final project. But remember that it is important to follow the stages and processes that we learned in the course. Just like your future client, we also want to understand where your ideas come from. Don't forget to research your client and their clients. This understanding will help you create a powerful and effective brand. Remember that as important as a good concept is how to tell. Idea and execution are inseparable...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

• Level: Beginner
• 97% positive reviews (64)
• 1501 students
• 5 units
• 16 lessons (2h 13m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Logo Design