Branding for beginners

Overview

“Before you start designing something, you have to be clear about who your client is. What is your history, your vision and aspirations, your product or service, the human team you work with and your purpose. In this lesson, we will give you recommendations to learn to know him better and thus achieve a harmonious process in tune with your client.”

In this video lesson Partners Perú addresses the topic: Knowing your client, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“Knowing your client Before designing, I recommend that you know your client very well. Now I will give you recommendations so that you can achieve it and thus maintain a harmonious process and in tune with it. Let's see. Well, since you have learned more about our branding process and how we understand brands, I want to tell you about the client. Here we will talk about the Peruvian Advertising Institute, better known in Peru as the IPP, an institute with a long history in Peru and a great reputation. And that came to us a few years ago with a problem or with a brief which tends to be a com...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

• Level: Beginner
• 97% positive reviews (65)
• 1545 students
• 5 units
• 16 lessons (2h 13m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Logo Design