Branding for beginners

Overview

“A brand is a value proposition always fulfilled. That is, in the mind of our consumer, a brand represents the security of receiving a product or service in an expected way and in a constant manner. Through a good brand identity, we can transmit values, generate expectation, surprise and desire. We can change perceptions and influence affects.”

In this video lesson Partners Perú addresses the topic: What is our vision of branding?, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“What is our vision of branding? In this lesson I will talk to you of how we understand branding in Partners and how we face our projects day by day. Let's see. What is a trademark? I want to start this lesson by telling you about our vision of branding. To do this, I want to tell you how we see brands, that is, what is a brand. If I ask you to think of a brand, it is very likely that one of these marks appears on your head. Finally they are global brands, iconic and leaders in their category, and they are brands that somehow have a graphic representation with like the ones you can see, whic...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

• Level: Beginner
• 97% positive reviews (64)
• 1501 students
• 5 units
• 16 lessons (2h 13m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Logo Design