Branding for beginners

Interactive platforms

A course by Partners Perú , Communication and Branding Studio

97% positive reviews (65)

1,545 students

Audio: Spanish

· · · · · · ·

About the video: Interactive platforms

Overview

“We will explain what an interactive platform is and how to understand your user in order to generate “call to action” actions and reactions.”

In this video lesson Partners Perú addresses the topic: Interactive platforms, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“Interactive platforms In this lesson I will teach you three fundamental concepts that you must take into account to design on interactive platforms: UX, UI and CTA. Let's see it together. Interactive platforms. The simplest way to explain it is that just like in the printed world each tool has a usability. For example, when you develop a poster, there is a quantity of information that you can put so that it is visible and legible. It is not the same amount of information that you can put in a catalog where you can put much more information and go even deeper. You can't try to put all the in...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

Level: Beginner
97% positive reviews (65)
1545 students
5 units
16 lessons (2h 13m)
2 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Logo Design

Partners Perú

A course by Partners Perú

Teacher Plus

Communication and Branding Studio

Partners is a studio specializing in communication and brand strategy that's headquartered in Lima, Peru. The agency is run by partners Andrea Romero (Digital Director), Alejandro Agois (Strategic Director), and Luego Goster (Creative Director) and its mission is to transform brands through design.

Through a creative process that involves research, strategy, concept and design, Partners argues that having a command over a broad, and often opposing, range of disciplines is what makes their work unique and truly meaningful.