Branding for beginners

Overview

“As important as knowing your client, is knowing who their clients and public of interest are. This will help you better understand the audience with which the brand interacts, what they expect from that brand and how to better connect with them. In this lesson, you will learn to investigate your client's environment to enrich the branding process.”

In this video lesson Partners Perú addresses the topic: Knowing your customers, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“Knowing your customers Now that you are clear about who your client is, the following is to understand who are the target audiences or "stakeholders" of your brand. Now we will learn to investigate your client's environment so you can enrich your branding process. Let's see. Well now that we delve into the client and that we already know who he is and we decode this initial brief, we will focus on your client's client, that is, your consumer or their consumer. For that, we need to clearly define the audience to whom we will speak, who are the people who will be the main "stakeholders". In t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

• Level: Beginner
• 97% positive reviews (64)
• 1501 students
• 5 units
• 16 lessons (2h 13m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Logo Design