Branding for beginners

The Beat, the brand in motion

A course by Partners Perú , Communication and Branding Studio

97% positive reviews (64)

1,501 students

Audio: Spanish

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About the video: The Beat, the brand in motion

Overview

“We explain what the "beat" (rhythm, measure, pulse) of a brand is and how to put it into practice.”

In this video lesson Partners Perú addresses the topic: The Beat, the brand in motion, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“"The Beat" The brand in motion In this lesson I will explain what the "beat" of a brand is and how to put it into practice. We will understand the process applied to IPP, one of our clients. I invite you to see it. At Partners we have a deep relationship with music. It is an important source of inspiration for us. I invite you to do an exercise. Think of the people who will be attracted to your content. Ask yourself what music and rhythms you associate with these people. A series of adjectives will start to come to your mind that will help you define it. It is then that based on the entire ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

Level: Beginner
97% positive reviews (64)
1501 students
5 units
16 lessons (2h 13m)
2 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Logo Design

Partners Perú

A course by Partners Perú

Teacher Plus

Communication and Branding Studio

Partners is a studio specializing in communication and brand strategy that's headquartered in Lima, Peru. The agency is run by partners Andrea Romero (Digital Director), Alejandro Agois (Strategic Director), and Luego Goster (Creative Director) and its mission is to transform brands through design.

Through a creative process that involves research, strategy, concept and design, Partners argues that having a command over a broad, and often opposing, range of disciplines is what makes their work unique and truly meaningful.