Branding for beginners
A course by Partners PerúCommunication and Branding Studio
A course by Partners Perú, Communication and Branding Studio
Learn how to develop a unique and successful creative branding project
The success of a brand’s identity stems from its conceptual and visual consistency across all points of contact with the audience. This is the mission of the communication studio Partners and its executive team Andrea Romero, Alejandro Agois andLuego Goster, who are in charge of branding projects.
In this course, learn basic branding fundamentals to design and promote brands by creating experiences that provide added value for the intended audience. The Partners team teaches you the concepts and successful approaches they use to build a brand.
What will you learn in this online course?
16 lessons & 12 downloads
What will we do in this course?
2 minutes, 19 seconds
What is our vision of branding?
8 minutes, 19 seconds
Knowing your client
8 minutes, 25 seconds
Knowing your customers
12 minutes, 28 seconds
Time to present
13 minutes, 26 seconds
Creating concepts
12 minutes, 59 seconds
What's included in this course?
Start with some background info about Partners studio and see what kind of projects they handle and the team's influences in the world of branding. This will help you understand the type of project you’ll be working on during the course.
Then, the Partners studio team tells you about their branding vision and explains why it’s important to know your client well and set up a seamless collaboration with them. Become familiar with the methods used by the studio for researching new brand opportunities. Then learn how to identify your target audience and present your project, including its greatest challenges.
Search for references and create a mood board to plot out the brand’s domain. Begin to outline your strategy by conceptualizing the visual language and some storytelling ideas. Explore several graphic ideas and choose three of them to present to the client; each should be adapted to different media formats.
Discover what a digital ecosystem is and draw up a map of the different online platforms you'll use in your strategy. The Partners team explains what a brand "beat" is and how to apply it to a graphic piece. They also show you what an interactive platform is and how to log in as a user and interpret statistics from social media so you can tweak your strategy based on those insights.
At the end of the course, the Partners team shares some tips and tricks to help you sell your ideas with convincing and compelling presentations. Finally, they tell you about how branding has evolved, the job market, and what values you need to keep in mind when creating a cutting-edge brand.
Recommended software & tools for this course
What is this course's project?
Go through all the steps of a branding project to create your own or one for a client.
Projects by course students
Who is this online course for?
For designers, art directors, advertisers, entrepreneurs, students, and anyone who wants to learn more about how to build a brand.
Requirements and materials
No prior knowledge of branding is needed to take this course. If you'd like to present your project with graphic visuals, we recommend you have some basic knowledge about graphic design, Adobe Illustrator, and Adobe Photoshop.
The materials you'll need for this course are a pencil, paper, and a computer with the previously mentioned programs installed.
Reviews
- 24 days ago
Recomendo o curso mostra o passo a passo da construção e acriação de uma marca
- 5 months ago
siempre tuve curiosidad por la publicidad pero este curso me revelo el sin fin de posibilidades a la hora de crear una marca, en serio lo recomiendo mucho.
- 7 months ago
El curso me parece muy completo, muestra claramente su metodología y una forma clara de presentar propuestas al cliente, lo recomiendo ampliamente.
- valerypazmiPLUS11 months ago
he aprendido mucho sobre branding de marca
- 1 year ago
Recomiendo el curso, presenta los fundamentos esenciales para hacer branding estratégico. Me ha gustado su metodología y su visión integral del todo el proceso. Muy claro todo.
Through a creative process that involves research, strategy, concept and design, Partners argues that having a command over a broad, and often opposing, range of disciplines is what makes their work unique and truly meaningful.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in this course?
- U2
Research and discovery
- What is our vision of branding?
- Knowing your client
- Knowing your customers
- Time to present
- U3
Concept, creation and execution of parts
- Creating concepts
- Building routes
- Deepening of the chosen route
- U4
Digital ecosystem
- Evolution to the digital ecosystem
- The Beat, the brand in motion
- Interactive platforms
- Learnings and monitoring
- U5
Selling your ideas and the future of branding
- Learn to sell your ideas
- The future of branding
- FP
Final project
- Basic Branding Fundamentals
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You will learn how to create and transform brands through design, develop authentic brand concepts, build flexible visual identities, and apply digital communication strategies, research, and result presentations in branding projects.
The course is designed for people with intermediate knowledge in design, branding, or visual communication, although key concepts are reviewed from a strategic and practical perspective.
You only need basic graphic design skills and familiarity with digital tools. Having an interest in branding, creativity, and visual communication is recommended.
The course covers branding, editorial and logo design, typography, digital design, target audience research, moodboard creation, storytelling, effective presentations, and visual identity strategies.
You will develop skills to build cohesive visual identities, analyze client needs, conceptualize brands, lead branding processes, and professionally present projects to clients.
It’s recommended to know design tools like Adobe Illustrator, Photoshop, or similar, as well as platforms for digital presentations. Research tools like online surveys are also used.
You’ll learn to collaborate effectively, blend skills in multidisciplinary teams, balance creative roles, and manage projects by integrating diverse perspectives.