Branding for beginners

Overview

“Based on research and strategy, we will begin to build a mood board with elements that serve as inspiration and that will be the starting point to define the concept. Once that point is demarcated, we will draw the line of what will be the visual language and the storytelling of identity.”

In this video lesson Partners Perú addresses the topic: Creating concepts, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“Creating concepts From research and strategy, we will build a mood board with elements as inspiration and that will be the starting point of the concept. Let's see. We will quickly read this, because the conclusions are important. This will be our map. One, make a graphic change that generates the expectation to attract new audiences. Two, create a visual language that reflects the internal changes that the IPP goes through. Three, prepare to leave the descriptor Instituto Peruano de Publicidad and simply become an IPP. Develop a flexible visual identity system, showing adaptability and inn...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

• Level: Beginner
• 97% positive reviews (66)
• 1591 students
• 5 units
• 16 lessons (2h 13m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Logo Design