Branding for beginners

What will we do in this course?

A course by Partners Perú , Communication and Branding Studio

97% positive reviews (65)

1,545 students

Audio: Spanish

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About the video: What will we do in this course?

Overview

“We will teach you to develop a branding project from its initial conceptualization, through graphic creation to its subsequent application. We will use as an example the rebranding project for the IPP, Instituto Peruano de Publicidad, a pioneer in teaching advertising in Peru.”

In this video lesson Partners Perú addresses the topic: What will we do in this course?, which is part of the Domestika online course: Branding for beginners. Learn how to develop a unique and successful creative branding project.

Partial transcription of the video

“What will we do in the course? If you are taking this course it is because we have something in common: the passion for the world of identity and brands. Whether you are an experienced professional or just enter the world of brand design, in this Domestika course We invite you to go through our strategic and creative process with the case of the IPP, Instituto Peruano de Publicidad. First, we will explore the strategic direction of the project, going through understanding the value proposition and the basic guidelines that make up its graphic representation. We will help you determine your ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for beginners

Level: Beginner
97% positive reviews (65)
1545 students
5 units
16 lessons (2h 13m)
2 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Digital Design, Logo Design

Partners Perú

A course by Partners Perú

Teacher Plus

Communication and Branding Studio

Partners is a studio specializing in communication and brand strategy that's headquartered in Lima, Peru. The agency is run by partners Andrea Romero (Digital Director), Alejandro Agois (Strategic Director), and Luego Goster (Creative Director) and its mission is to transform brands through design.

Through a creative process that involves research, strategy, concept and design, Partners argues that having a command over a broad, and often opposing, range of disciplines is what makes their work unique and truly meaningful.