Creative Direction for Music Videos

Overview

“In this lesson I will show you what my process is, from the moment I receive the song to which I must put images until the conception of the idea. For me it is essential to start a conversation with the artist to know what he wants to have with his song and what image he wants to project. I will tell you about some useful resources that I use to find inspiration, some tips to free your mind and let music inspire you. I will also tell you real situations in which I did not find inspiration in the song itself and how I solved that artistic block. In addition, we will see different types of ideas that the music suggests to me with examples of my own video clips and how I later build the script from those ideas. ”

In this video lesson Lyona Ivanova addresses the topic: First contact with music, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.

Partial transcription of the video

“In this lesson. i aim to share details of my initial encounter with the song. To begin. i find it valuable engage in an introductory discussion with either the singer. the band members. or the musician behind it. In this case. with the singer. with Bonaire. I like them to tell me where the song comes from. what they to express. what they want to communicate. what image they wish to convey. For me. it's very important. That's why I make it a point to request as much material as possible. including promotional items. design. promotional photos. posters. and any other available videos. This he...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Direction for Music Videos

• Level: Beginner
• 99% positive reviews (434)
• 14250 students
• 5 units
• 27 lessons (5h 37m)
• 8 downloads

• Category

  Photography & Video

• Software

  Adobe Premiere

• Areas

  Film, Video & TV, Storytelling, TV, Video, YouTube Marketing