Creative Direction for Music Videos

Overview

“In this lesson I will show you what my process is, from the moment I receive the song to which I must put images until the conception of the idea. For me it is essential to start a conversation with the artist to know what he wants to have with his song and what image he wants to project. I will tell you about some useful resources that I use to find inspiration, some tips to free your mind and let music inspire you. I will also tell you real situations in which I did not find inspiration in the song itself and how I solved that artistic block. In addition, we will see different types of ideas that the music suggests to me with examples of my own video clips and how I later build the script from those ideas. ”

In this video lesson Lyona Ivanova addresses the topic: First contact with music, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.

Partial transcription of the video

“First contact with the music In this lesson, I'll talk about my first contact with the song. I like to be able to have an initial conversation with the singer, band or musician. In this case, with the singer, with Bonaire. I like to be told where the song comes from, what they want to express and communicate, what image they want to convey, that's very important for me. That's why I always ask them for as much material as possible, whether promotional materials, the design of the disc, promotional photos, posters, other music videos. I like my music videos to be consistent with their world,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Direction for Music Videos

• Level: Beginner
• 99% positive reviews (433)
• 14175 students
• 5 units
• 27 lessons (5h 37m)
• 8 downloads

• Category

  Photography & Video

• Software

  Adobe Premiere

• Areas

  Film, Video & TV, Storytelling, TV, Video, YouTube Marketing