Best Seller

Creative Direction for Music Videos

A course by Lyona Ivanova
Audiovisual Director. Barcelona, Spain.
Joined April 2014
, Audiovisual Director

Learn to realize your artistic vision from shoot to post-production

  • Best Seller Spanish with subtitles in English
  • 100% Positive reviews (206)
  • 6698 students

Learn to realize your artistic vision from shoot to post-production


Spanish with subtitles in English
  • 100% Positive reviews (206)
  • 6698 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 27 Lessons (5h 37m)
  • Available from the app
  • Spanish, English, Portuguese, German, Italian, French
  • Unlimited access forever


What could be more inspiring than music to jumpstart your creativity? Being able to imagine and create an entire visual world from a song is exactly what Catalan filmmaker Lyona does when she directs music videos. This field allows her to express herself artistically while exploring different creative techniques and styles. Since 2004, she has made more than one hundred music videos for bands like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.

In this course, Lyona shows you what’s needed to create a professional music video, both conceptually and artistically. She shows you what the creative process of music video production is really like: from conceptualizing the idea and writing the script, to pre-production, planning, and development of a storyboard, and finishing with the filming and editing.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Concept pre-production
  • U3
    U3. Technical preparation
  • U4
    U4. Production
  • U5
    U5. Postproduction
  • FP
    FP Final Project
View details

First get to know Lyona's work in the music video world, how she got started, her references, and the music videos that have helped her develop her unique audiovisual language.

Make first contact with the music for your project and learn what the creative process of coming up with ideas for a music video looks like.

Lyona talks about how to write and structure a script, taking into account the rhythm, melody, lyrics, and duration of the song.

Start working on the artistic direction of the project, creating a dossier that can be shared with the musician or band as well as your own team. Collect images and audiovisual references referencing how you imagine the technical and aesthetic elements of the video, including the costumes and sets, the visuals, the production, and the look of the protagonists.

Find out how to run a meeting with your team, review the functions of each role, and learn techniques for communicating and delegating pre-production tasks.

In pre-production, understand how to outline the artistic direction of the video (costumes, sets, photography, etc.), how to find your cast, secure locations, and develop a storyboard that documents each shot of your music video. Learn how to create and structure a shooting schedule while keeping things organized and optimizing working hours.

Once on set, Lyona shares some tips on how to work as a team, why you should take advantage of the resources you have, and how to direct actors effectively.

Wrap things up by seeing how Lyona edits and completes the post-production process of a music video. See how to make color adjustments, add graphics, and export the final project. Finally, Lyona gives some advice on how to promote your music video on YouTube.

What is this course's project?

Carry out the artistic direction and production of a music video based on the music of your choice.

Projects by course students

Who is it for?

Filmmakers, photographers, editors, creators, or anyone with a basic knowledge of audiovisual production who would like to explore the music video format.

What you need

To take this course, basic knowledge of photography, editing, and cameras is required.

As for the materials, you will need a camera that is capable of recording digital video and a computer with Adobe Premiere installed.


Reviews

6698 Students
206 Reviews
100% Positive ratings
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Lyona Ivanova

A course by Lyona Ivanova

TeacherPro
Audiovisual Director

Lyona is a filmmaker specializing in directing music videos. Since 2004, she has made more than 100 music videos for bands and artists like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.

She is passionate about cinema and music, finding the creation of music videos to be the perfect fusion of both. Her work with artists and record labels allows her to create unique visual worlds based on a song.

Lyona is also an illustrator, collaborating on story books and publishing some of her own, including Alyona with Lunwerg Editores or Sex-¡oh! with Random Comics.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Concept pre-production

    • First contact with music
    • Prepare a script 1
    • Prepare a script 2
    • Creation of visual treatment
    • Creation of visual treatment 2
    • Creation of visual treatment 3
  • U3

    Technical preparation

    • Scouting and casting
    • Planning: Technical Script Creation 1
    • Planning: Technical Script Creation 2
    • Storyboard
    • Shooting plan
  • U4

    Production

    • Materials and preparation: tips for filming
    • Organization and management of the human team
    • We shot 1
    • We shot 2
    • We shot 3
    • We shot 4
  • U5

    Postproduction

    • Display and selection of material 1
    • Material display and selection 2
    • Editing intended for video clips: distinction between narrative and playback editing 1
    • Editing intended for video clips: distinction between narrative and playback editing 2
    • Editing designed for video clips: distinction between narrative and playback editing 3
    • Color retouch and final master
    • Organize your reel and promote it on social networks
  • FP

    Final Project

    • Creative Art Direction for Music Videos

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

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Creative Direction for Music Videos. A Photography, and Video course by Lyona Ivanova Best Seller

Creative Direction for Music Videos

A course by Lyona Ivanova
Audiovisual Director. Barcelona, Spain.
Joined April 2014
  • 100% Positive reviews (206)
  • 6698 students