Creative Direction for Music Videos
Creation of visual treatment
A course by Lyona Ivanova , Audiovisual Director
About the video: Creation of visual treatment
Overview
“In this lesson I will teach you how to generate an dossier where, together with the script and the structure, I am adding all those reference images that can be useful to express to my team how I imagine it will be the video clip. In it I include the treatment of the image and the photography, the realization and the camera movements, the design of the spaces and sets, the costumes, the casting , the makeup ... The dossier is always very visual, full of static and moving images, which help me convey the mood that I want to give to the project. For me this visual treatment is essential, both to be able to create and be clear about the universe of the video clip and to be able to express and communicate it to the rest of the team, as well as to the band / artist / record company, and that everyone can understand and be clear about how will the result be. ”
In this video lesson Lyona Ivanova addresses the topic: Creation of visual treatment, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.
Partial transcription of the video
“In this lesson I'm going to show you how I create a visual treatment. which is essential for me to create atmosphere and aesthetics that the video will have. Additionally. it allows me to share it with the band. label. and also my team. Let's take a look. I typically use Keynote for visual treatments. It suits my needs as it allows for the integration of images and videos. making it incredibly practical. For me. the treatment is an essential tool. as it helps establish It's crucial for me to craft the atmosphere. establish a clear aesthetic for the music video. and fill it with all the elem...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Music Videos
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Category
Photography & Video -
Software
Adobe Premiere -
Areas
Film, Video & TV, Storytelling, TV, Video, YouTube Marketing
Lyona Ivanova
A course by Lyona Ivanova
Lyona is a filmmaker specializing in directing music videos. Since 2004, she has made more than 100 music videos for bands and artists like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.
She is passionate about cinema and music, finding the creation of music videos to be the perfect fusion of both. Her work with artists and record labels allows her to create unique visual worlds based on a song.
Lyona is also an illustrator, collaborating on story books and publishing some of her own, including Alyona with Lunwerg Editores or Sex-¡oh! with Random Comics.
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