Creative Direction for Music Videos
Creation of visual treatment
A course by Lyona Ivanova , Audiovisual Director
About the video: Creation of visual treatment
Overview
“In this lesson I will teach you how to generate an dossier where, together with the script and the structure, I am adding all those reference images that can be useful to express to my team how I imagine it will be the video clip. In it I include the treatment of the image and the photography, the realization and the camera movements, the design of the spaces and sets, the costumes, the casting , the makeup ... The dossier is always very visual, full of static and moving images, which help me convey the mood that I want to give to the project. For me this visual treatment is essential, both to be able to create and be clear about the universe of the video clip and to be able to express and communicate it to the rest of the team, as well as to the band / artist / record company, and that everyone can understand and be clear about how will the result be. ”
In this video lesson Lyona Ivanova addresses the topic: Creation of visual treatment, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.
Partial transcription of the video
“Creation of the visual treatment Now, I'll show you how I create a visual treatment. For me, this is essential for creating the atmosphere and the aesthetics of the music video. It will also allow me share it with the band, the record label, and with my team. Let's take a look. I usually work on the visual treatment in Keynote. It works well because I can add both images and videos and it's very practical. For me, the visual treatment is an essential tool. It's essential for me, to create the atmosphere, to get a clear idea on the aesthetics of the music video. I fill it with all the materi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Music Videos
-
Category
Photography & Video -
Software
Adobe Premiere -
Areas
Film, Video & TV, Storytelling, TV, Video, YouTube Marketing
Lyona Ivanova
A course by Lyona Ivanova
Lyona is a filmmaker specializing in directing music videos. Since 2004, she has made more than 100 music videos for bands and artists like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.
She is passionate about cinema and music, finding the creation of music videos to be the perfect fusion of both. Her work with artists and record labels allows her to create unique visual worlds based on a song.
Lyona is also an illustrator, collaborating on story books and publishing some of her own, including Alyona with Lunwerg Editores or Sex-¡oh! with Random Comics.
- 99% positive reviews (433)
- 14,159 students
- 27 lessons (5h 37m)
- 15 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Premiere
