Creative Direction for Music Videos

Overview

“In this lesson you are going to see how I carry out scouting , which consists of looking for the locations where we are going to shoot. I'm going to also tell you how important it is to take advantage of scouting to take photos with the optics and camera shots to have them as a reference for planning. I will show you examples so that you can see why I chose the locations in some of my video clips, taking into account things such as the incidence of light, the availability of the location, the space, the camera shot ... In this lesson I will also show you how important it is to have a good casting for your video clip and what things have to be taken into account to find the best options. I will explain to you what resources I use to find my protagonists. In many cases, if the video clip is more aesthetic than narrative, the image that the casting gives off is much more important than its interpretive qualities. That is why many times I have shot with people who were not nor wanted to be actors, but who had a very powerful image or very different from what you can find in a traditional casting , as it was, for example , the case of the protagonists of the 1999 video clips for Love of Lesbian. ”

In this video lesson Lyona Ivanova addresses the topic: Scouting and casting, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.

Partial transcription of the video

“Scouting and casting In this lesson, I'll talk about how I do the scouting and casting. What is scouting? It's the search for the locations, the places where we'll shoot. They're another character in the video. They take you back to a point in time, they create an atmosphere, they're really important, that's why it's important to always keep an eye out when you visit places, when you travel, in case you see something that you could use in a music video. If not, how do I do that search? I use various techniques, for example, the most traditional is to take a car and go to places where you th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Direction for Music Videos

• Level: Beginner
• 99% positive reviews (433)
• 14159 students
• 5 units
• 27 lessons (5h 37m)
• 8 downloads

• Category

  Photography & Video

• Software

  Adobe Premiere

• Areas

  Film, Video & TV, Storytelling, TV, Video, YouTube Marketing