Creative Direction for Music Videos
Creation of visual treatment 3
A course by Lyona Ivanova , Audiovisual Director
About the video: Creation of visual treatment 3
Overview
“We finished the last parts of the dossier for our video clip, helped by the references of our audiovisual influences.”
In this video lesson Lyona Ivanova addresses the topic: Creation of visual treatment 3, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.
Partial transcription of the video
“Creation of the visual treatment We continue to add more references. In this case, references for how the light will frame the character, how it will direct our view towards the character. I really like this one, for example, how the light from the window is framing her. Even this one, with the shadow of a tree or flowers falling on her, I would like to use this kind of effect. We'll also add a reference for moments when the light is not natural, but when we'll reproduce night-time light, when we'll be using a lamp, and, therefore, the light completely changes. And we explain it too. We'll ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Music Videos
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Category
Photography & Video -
Software
Adobe Premiere -
Areas
Film, Video & TV, Storytelling, TV, Video, YouTube Marketing

Lyona Ivanova
A course by Lyona Ivanova
Lyona is a filmmaker specializing in directing music videos. Since 2004, she has made more than 100 music videos for bands and artists like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.
She is passionate about cinema and music, finding the creation of music videos to be the perfect fusion of both. Her work with artists and record labels allows her to create unique visual worlds based on a song.
Lyona is also an illustrator, collaborating on story books and publishing some of her own, including Alyona with Lunwerg Editores or Sex-¡oh! with Random Comics.
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