Creative Direction for Music Videos
Creation of visual treatment 2
A course by Lyona Ivanova , Audiovisual Director
About the video: Creation of visual treatment 2
Overview
“We started working on the visual treatment itself; We will explain in words and images how we imagine our video clip and we will do all the planning.”
In this video lesson Lyona Ivanova addresses the topic: Creation of visual treatment 2, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.
Partial transcription of the video
“Creation of the visual treatment Now we'll move on to the visual treatment in itself. In other words, explain with words and images how we visualize, how we imagine the music video. What world are we going to create, from the shots we'll use to the camera movements, the kind of lighting we're imagining, the sort of montage we'll use, what the art direction will be like, what the sets or locations will be like, what the wardrobe will be like, the makeup, the props, the cast we're imagining, everything. This is the cornerstone of the video, it's where the music video is created, where the con...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Music Videos
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Category
Photography & Video -
Software
Adobe Premiere -
Areas
Film, Video & TV, Storytelling, TV, Video, YouTube Marketing

Lyona Ivanova
A course by Lyona Ivanova
Lyona is a filmmaker specializing in directing music videos. Since 2004, she has made more than 100 music videos for bands and artists like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.
She is passionate about cinema and music, finding the creation of music videos to be the perfect fusion of both. Her work with artists and record labels allows her to create unique visual worlds based on a song.
Lyona is also an illustrator, collaborating on story books and publishing some of her own, including Alyona with Lunwerg Editores or Sex-¡oh! with Random Comics.
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