Best seller

Creative Direction for Music Videos

Influences

A course by Lyona Ivanova , Audiovisual Director

Best seller

99% positive reviews (433)

14,159 students

Audio: Spanish, English

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About the video: Influences

Overview

“In this lesson I will show you those directors who have inspired me, who have made me love the video clip and who have been fundamental pillars in shaping my own style. It is impossible to create from scratch, we have all drank from thousands of references throughout our lives. Everything we see, everything we hear and everything we experience influences us in some way; the beauty is to channel it, mix it up and find within all these looks a look of your own. I'll tell you about the wit of Spike Jonze, about the irony of Dougal Wilson, about how Velvet Goldmine , by Todd Haynes, has greatly influenced most of my work, the approach to the characters of Andrea Arnold and of how the video clip for Bittersweet Symphony is the culprit that most of my video clips have predominantly blue tones. ”

In this video lesson Lyona Ivanova addresses the topic: Influences, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.

Partial transcription of the video

“Influences I'm going to talk about the artists that have influenced my way of seeing the world, from Andrea Arnold's films to Spike Jonze's music videos. Let's take a look. The first reference is "Velvet Goldmine" by Todd Haynes. It's a movie that had a real impact on me at the time. It's a biopic about David Bowie and the whole thing could be a two-hour music video because it's aesthetically awesome, it's very musical and the rhythm is frenetic. One of the things that I like the most about this movie is how it portrays nostalgia and how we idealize the past. It does it in a very visual way...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Direction for Music Videos

Level: Beginner
99% positive reviews (433)
14159 students
5 units
27 lessons (5h 37m)
8 downloads

Category
Photography & Video
Software
Adobe Premiere
Areas
Film, Video & TV, Storytelling, TV, Video, YouTube Marketing

Lyona Ivanova

A course by Lyona Ivanova

Teacher Plus

Audiovisual Director

Lyona is a filmmaker specializing in directing music videos. Since 2004, she has made more than 100 music videos for bands and artists like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.

She is passionate about cinema and music, finding the creation of music videos to be the perfect fusion of both. Her work with artists and record labels allows her to create unique visual worlds based on a song.

Lyona is also an illustrator, collaborating on story books and publishing some of her own, including Alyona with Lunwerg Editores or Sex-¡oh! with Random Comics.