Creative Direction for Music Videos
What will we do in the course?
A course by Lyona Ivanova , Audiovisual Director
About the video: What will we do in the course?
Overview
“In this lesson I will tell you about everything we will do in this course. In this course we are going to follow the entire process of creating a video clip, from the conception of the idea to the post-production, giving special importance at all times to the search for a personal style. I will explain the origin of the video clip and its function, and how important it is today due to social networks. I will also show you how a video clip can be much more than a promotional tool and also become a work of art. In addition, we will see that the tools and processes that we will learn in this course may be applicable to other formats such as advertising, short films, feature films, experimental cinema ... ”
In this video lesson Lyona Ivanova addresses the topic: What will we do in the course?, which is part of the Domestika online course: Creative Direction for Music Videos. Learn to realize your artistic vision from shoot to post-production.
Partial transcription of the video
“What will we do in the course? I'm going to tell you what we'll do in the course. We're going to make a music video, from the conception of the idea, to the planning, the shooting, and the subsequent editing and promotion of the music video. In this course, I'll work with the singer from Bonaire. I'll develop the creative idea for the whole music video with her, always looking for our own personal style, our own stamp that makes it special. What is a music video? The music video was born as a tool to promote songs. There was a time when musicians couldn't appear on all TV programs and they ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Music Videos
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Category
Photography & Video -
Software
Adobe Premiere -
Areas
Film, Video & TV, Storytelling, TV, Video, YouTube Marketing

Lyona Ivanova
A course by Lyona Ivanova
Lyona is a filmmaker specializing in directing music videos. Since 2004, she has made more than 100 music videos for bands and artists like Love of Lesbian, Amaral, Leiva, Sidonie, Lori Meyers, and Carlos Sadness.
She is passionate about cinema and music, finding the creation of music videos to be the perfect fusion of both. Her work with artists and record labels allows her to create unique visual worlds based on a song.
Lyona is also an illustrator, collaborating on story books and publishing some of her own, including Alyona with Lunwerg Editores or Sex-¡oh! with Random Comics.
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