Social Media Strategy for Events

A course by Nathalie Koutia
Designer and Social Media Manager. Barcelona, Spain.
Joined May 2020
, Designer and Social Media Manager

Learn how to create a communication and social media plan for an event with a unique voice

  • 88% Positive reviews (24)
  • 455 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian
Social Media Strategy for Events

Learn how to create a communication and social media plan for an event with a unique voice


  • 88% Positive reviews (24)
  • 455 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 13 Lessons (1h 26m)
  • Available from the app
  • English, Spanish, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

So you know how to use a social media platform, right? Now it’s time to use it for your next event and develop a unique communication strategy to engage with your audience. Together with Nathalie Koutia, Communications Director and Social Media Manager for OFFF Festival, learn the tips and tricks to help your event take off on social media.

Create an overall creative strategy for your future event: establishing your own voice on social media, defining your event’s goals, building a community, creating engaging copy, managing an online audience, and scheduling posts to keep your audience asking for more.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation: First Things First, Let’s Go Down The Basics
  • U3
    U3. Production: Welcome to My World
  • U4
    U4. Postproduction: What’s Next?
  • FP
    FP Final Project
View details

Start by getting to know Nathalie, what influences her work, and how she began specializing in social media through her personal projects.

Creating a voice that your audience can trust is key when organizing an event. Identify your What, How, and Why so you can use social media effectively, generate excitement, and build anticipation for your future event.

Create the event brief, set goals in a calendar, and choose the right platform for your event. Learn the basic steps for creating a social media campaign, as well as how and where to post each type of content.

Social media is an ongoing journey. Now that you’ve gone through the basics and other practical details, it’s time to focus on maintaining a strategy and improving on it as you go. Finally, hear Nathalie’s tips on paid promotion, stats, live transmissions, and more.

What is this course's project?

Develop a communication strategy that includes social media posts for a future event.

Who is it for?

If you have an event or plan to introduce a future event to the world, you will benefit greatly from this course. The course is aimed at anyone who wants to get inspired by learning new ways to use social media for upcoming projects.

What you need

You’ll need technical knowledge of social platforms like Facebook, Instagram, and Twitter. Mailchimp knowledge is recommended but not mandatory. You’ll also need a smartphone and a computer.


Reviews

455 Students
24 Reviews
88% Positive ratings

Nathalie Koutia

A course by Nathalie Koutia

TeacherPro
Designer and Social Media Manager

Nathalie Koutia is a freelance designer and social media enthusiast currently based in Barcelona, Spain. She is the Communications Director and Social Media Manager for OFFF Festival, an international event focused on creativity.

As the festival's spokesperson, she directs the event’s visual communication and is one of the leading voices of the festival in Barcelona and its OFFF on Tour editions. She also works as the project manager and curator of the festival's self-published books.


Contents

  • U1

    Introduction

    • About Me
    • Influences
    • What Will We Do in the Course?
  • U2

    Preparation: First Things First, Let’s Go Down The Basics

    • The Concept
    • Creativity and Visual Communication
    • Interactivity and Networking
    • Vision
  • U3

    Production: Welcome to My World

    • The Brief and Auto Brief
    • Strategy
    • Content
  • U4

    Postproduction: What’s Next?

    • Paid Promotion
    • Stats
    • Live Promo / Promo After the Event
  • FP

    Final Project

    • Social Media Strategy for Events

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Social Media Strategy for Events. A Marketing, and Business course by Nathalie Koutia

Social Media Strategy for Events

A course by Nathalie Koutia
Designer and Social Media Manager. Barcelona, Spain.
Joined May 2020
  • 88% Positive reviews (24)
  • 455 students