Social Media Strategy for Events

A course by Nathalie Koutia
Designer and Social Media Manager. Barcelona, Spain.
Joined May 2020
, Designer and Social Media Manager

Learn how to create a communication and social media plan for an event with a unique voice

  • 86% positive reviews (42)
  • 1073 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to create a communication and social media plan for an event with a unique voice



  • 86% positive reviews (42)
  • 1073 students
  • 13 lessons (1h 26m)
  • 13 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

So you know how to use a social media platform, right? Now it’s time to use it for your next event and develop a unique communication strategy to engage with your audience. Together with Nathalie Koutia, Communications Director and Social Media Manager for OFFF Festival, learn the tips and tricks to help your event take off on social media.

Create an overall creative strategy for your future event: establishing your own voice on social media, defining your event’s goals, building a community, creating engaging copy, managing an online audience, and scheduling posts to keep your audience asking for more.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation: First Things First, Let’s Go Down The Basics
  • U3
    U3. Production: Welcome to My World
  • U4
    U4. Postproduction: What’s Next?
  • FP
    FP Final project
View details

Start by getting to know Nathalie, what influences her work, and how she began specializing in social media through her personal projects.

Creating a voice that your audience can trust is key when organizing an event. Identify your What, How, and Why so you can use social media effectively, generate excitement, and build anticipation for your future event.

Create the event brief, set goals in a calendar, and choose the right platform for your event. Learn the basic steps for creating a social media campaign, as well as how and where to post each type of content.

Social media is an ongoing journey. Now that you’ve gone through the basics and other practical details, it’s time to focus on maintaining a strategy and improving on it as you go. Finally, hear Nathalie’s tips on paid promotion, stats, live transmissions, and more.

What is this course's project?

Develop a communication strategy that includes social media posts for a future event.

Who is this online course for?

If you have an event or plan to introduce a future event to the world, you will benefit greatly from this course. The course is aimed at anyone who wants to get inspired by learning new ways to use social media for upcoming projects.

Requirements and materials

You’ll need technical knowledge of social platforms like Facebook, Instagram, and Twitter. Mailchimp knowledge is recommended but not mandatory. You’ll also need a smartphone and a computer.


Reviews

1073 Students
42 Reviews
86% Positive ratings

Nathalie Koutia

A course by Nathalie Koutia

Teacher Plus
Designer and Social Media Manager

Nathalie Koutia is a freelance designer and social media enthusiast currently based in Barcelona, Spain. She is the Communications Director and Social Media Manager for OFFF Festival, an international event focused on creativity.

As the festival's spokesperson, she directs the event’s visual communication and is one of the leading voices of the festival in Barcelona and its OFFF on Tour editions. She also works as the project manager and curator of the festival's self-published books.


Content

  • U1

    Introduction

    • About Me
    • Influences
    • What Will We Do in the Course?
  • U2

    Preparation: First Things First, Let’s Go Down The Basics

    • The Concept
    • Creativity and Visual Communication
    • Interactivity and Networking
    • Vision
  • U3

    Production: Welcome to My World

    • The Brief and Auto Brief
    • Strategy
    • Content
  • U4

    Postproduction: What’s Next?

    • Paid Promotion
    • Stats
    • Live Promo / Promo After the Event
  • FP

    Final project

    • Social Media Strategy for Events

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Social Media Strategy for Events. Marketing, and Business course by Nathalie Koutia

Social Media Strategy for Events

A course by Nathalie Koutia
Designer and Social Media Manager. Barcelona, Spain.
Joined May 2020
  • 86% positive reviews (42)
  • 1073 students