Place Branding

Overview

“Once the most potential routes have been chosen, we will begin to give life in greater detail. In this lesson you will do as many tests as possible. We will teach you how to select fonts, what applications to consider according to the project, and how to organize your files so as not to let any ideas pass by. ”

In this video lesson Studio A addresses the topic: Design development (Part 1), which is part of the Domestika online course: Place Branding. Discover the value of your city, region or country by designing a whole brand system.

Partial transcription of the video

“In this lesson we will test based on the concepts. You will learn to select a good typeface, to choose applications that are consistent with the brand and objectives and sort your files so you don't miss ideas. Let us begin. We must be as precise as possible with the concepts or ideas we choose. It is important to review the brand platform which will serve as a guide in this process. Recall that "Where Peru is born" It is the core of the brand and we should be able to reflect it. There are also the three main targets. First, the tourist, whom we must captivate. Second, the investor, whom we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Place Branding

• Level: Beginner
• 99% positive reviews (91)
• 1350 students
• 5 units
• 14 lessons (1h 58m)
• 16 downloads

• Category

  Design, Marketing & Business

• Areas

  Branding & Identity, Marketing