Place Branding
The project brief
A course by Studio A , Branding Consultant
About the video: The project brief
Overview
“Before starting any Branding project it is necessary to know the objectives and expectations of the project. In this lesson we will explain how the initiative was born and what are the main attributes of the region on which we will work. ”
In this video lesson Studio A addresses the topic: The project brief, which is part of the Domestika online course: Place Branding. Discover the value of your city, region or country by designing a whole brand system.
Partial transcription of the video
“Hello, How are you? Now that you know more Studio A, what are our influences and what inspires us, We will be able to fully enter the course. The first lesson is the brief. What we have to do is understand What are the objectives of the project and what does the client expect. Join me, let's see how a brief is developed in order to start our course. And as the first point to start the creation project of a territory brand, you have to know the brief, but first let's review some basic concepts, For example, what is a territory brand? Here we find a definition. The territory brand represents ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Place Branding
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Marketing
Studio A
A course by Studio A
Studio A is the first branding consultancy in Peru. They have more than 40 years creating brands with sense, brands that through experiences generate value. In all this time they have developed more than a thousand projects, from record covers to airlines.
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.
- 99% positive reviews (91)
- 1,350 students
- 14 lessons (1h 58m)
- 23 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 07/03/2019
