Discover the value of your city, region or country by designing a whole brand system
A destination brand is the set of tangible and intangible that define a location. Put another way, it's your name, your logo, your typography, your colors, but also your personality, your sounds, your smells, tastes and everything that defines and gives you value.
Collect all this in a graphic identity is hard work that fascinates Studio A, a consulting branding Peruvian with more than 40 years of experience creating meaningful brands that generate value.
In this course you will create the branding of a target brand, from the concept to the execution, taking as an example the one that Studio A created for the Peruvian region of Ayacucho.
What will you learn in this online course?
14 lessons & 23 downloads
What will we do during the course?
1 minute, 37 seconds
The project brief
6 minutes, 13 seconds
Diagnosis of the region
9 minutes, 2 seconds
Strategic platform of the brand
3 minutes, 49 seconds
Understanding the strategy
3 minutes, 57 seconds
Visual audit
19 minutes, 48 seconds
What's included in this course?
You will start by getting to know Claudia (Director of Client Management), Mayra (Design Manager) and Jupio (Design Director), who will tell you a little about what they do in Studio A and will show you some of the most outstanding projects in which They have worked. They will also tell you about their influences in the world of branding .
Before starting to create your brand destination, you have to be clear, of course, the place on which you will design the brand. The guys at Studio A will guide you through this process and help you make your choice.
Claudia will help you with the strategic part of your project, in which you will define the value proposal of the place you chose to give direction to the project. You will create the strategic platform of the brand, which includes the positioning, values, personality and the idea of the brand.
Then, Mayra will guide you through the process of research and analysis of your project. You will define the objectives that will become the basis for designing your proposal and you will take a tour of the main competitors and their brand identities.
You will start to create your moodboard with elements that will inspire you to define conceptual territories.
Jupio will help you develop your design with pencil and paper. You will pose several routes and select the ideas with the greatest potential, to then give them life in the computer, defining typographies, strokes and endless tests.
You will select a fine route and work it in detail. You will learn a series of techniques to polish your design: spacing between characters, cleaning of nodes and size exercises are some things that you should consider.
Finally, you will learn the importance of a good presentation. You will present the presentation of your design as if you were telling a story and, before saying goodbye, the Studio A team will share with you five practical tips that will help you in any project of branding .
What is this course's project?
You will create a destination brand using the case study of the Ayacucho region in Peru as an example.
Projects by course students
Who is this online course for?
To people wanting to learn the true scope of place branding .
Requirements and materials
You will need basic design knowledge and many good ideas.
With regard to materials, you must have pencils, colors, papers and a computer with design programs such as Adobe Photoshop and Illustrator.
Reviews
- 1 year ago
Muy buena forma de ver un caso de estudio real de diseño y como lo resuelve un equipo profesional.
- 1 year ago
Muy buen curso
- 1 year ago
Excelente Curso
- 2 years ago
El curso realmente me ha parecido exelente! Estos profesionales te dan herramientas para comrender un destino y mostrar lo mas significativo de él.
- 3 years ago
Excelente proceso y gran explicación, curso 100% recomendado
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do during the course?
- U2
Creating a brand strategy
- The project brief
- Diagnosis of the region
- Strategic platform of the brand
- U3
Research and analysis
- Understanding the strategy
- Visual audit
- Moodboards of references and inspiration
- U4
Brand identity
- Conceptualization
- Design development (Part 1)
- Design development (Part 2)
- U5
Presentation and advice
- Final presentation
- To not forget
- FP
Final project
- Create your destination brand
What to expect from a Domestika course
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FAQs
You’ll learn how to create and manage brands for regions or territories—from research and analysis to crafting visual identities—applying strategies to differentiate and position destinations, using creative tools like hand sketches and moodboards.
This is an intermediate-level course, perfect for those with basic design or branding knowledge who want to specialize in regional brand development and collaborative project management.
Basic graphic design skills, familiarity with digital tools, and a willingness to work both independently and in teams are recommended. Materials like pencil, paper, and access to design software will be helpful.
The course covers regional diagnostics and analysis, brief development, visual identity, hand sketching, visual audits, illustrated maps, typographic posters, and strategies for differentiating and positioning destinations.
The course encourages multidisciplinary collaboration to enrich ideas, allowing students to work in teams to analyze, conceptualize, and present territorial brands in a comprehensive way.
You don’t need to be an expert artist, but basic sketching skills are required since manual creative work is a key part of developing visual identity in this course.
You’ll use research techniques, competitive analysis, moodboards, hand sketches, brief development, mind maps, and graphic design tools to create and validate brand proposals.