Discover the value of your city, region or country by designing a whole brand system
A destination brand is the set of tangible and intangible that define a location. Put another way, it's your name, your logo, your typography, your colors, but also your personality, your sounds, your smells, tastes and everything that defines and gives you value.
Collect all this in a graphic identity is hard work that fascinates Studio A, a consulting branding Peruvian with more than 40 years of experience creating meaningful brands that generate value.
In this course you will create the branding of a target brand, from the concept to the execution, taking as an example the one that Studio A created for the Peruvian region of Ayacucho.
What's included in this course?
You will start by getting to know Claudia (Director of Client Management), Mayra (Design Manager) and Jupio (Design Director), who will tell you a little about what they do in Studio A and will show you some of the most outstanding projects in which They have worked. They will also tell you about their influences in the world of branding .
Before starting to create your brand destination, you have to be clear, of course, the place on which you will design the brand. The guys at Studio A will guide you through this process and help you make your choice.
Claudia will help you with the strategic part of your project, in which you will define the value proposal of the place you chose to give direction to the project. You will create the strategic platform of the brand, which includes the positioning, values, personality and the idea of the brand.
Then, Mayra will guide you through the process of research and analysis of your project. You will define the objectives that will become the basis for designing your proposal and you will take a tour of the main competitors and their brand identities.
You will start to create your moodboard with elements that will inspire you to define conceptual territories.
Jupio will help you develop your design with pencil and paper. You will pose several routes and select the ideas with the greatest potential, to then give them life in the computer, defining typographies, strokes and endless tests.
You will select a fine route and work it in detail. You will learn a series of techniques to polish your design: spacing between characters, cleaning of nodes and size exercises are some things that you should consider.
Finally, you will learn the importance of a good presentation. You will present the presentation of your design as if you were telling a story and, before saying goodbye, the Studio A team will share with you five practical tips that will help you in any project of branding .
What is this course project about?
You will create a destination brand using the case study of the Ayacucho region in Peru as an example.
Who is it for?
To people wanting to learn the true scope of place branding .
You will need basic design knowledge and many good ideas.
With regard to materials, you must have pencils, colors, papers and a computer with design programs such as Adobe Photoshop and Illustrator.
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Studio A is the first branding consultancy in Peru. They have more than 40 years creating brands with sense, brands that through experiences generate value. In all this time they have developed more than a thousand projects, from record covers to airlines.
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.