Place Branding
Visual audit
A course by Studio A , Branding Consultant
About the video: Visual audit
Overview
“An audit helps us to understand the current state of the brand and if it does not yet exist, understand the environment where it will live. In this lesson, you will learn to find what your main competitors are, what is the dominant color in the category, identify if there are visual codes marked and many other factors. We will help you create a search dynamic that is not only online and you will learn to optimize resources and investigate in greater depth.”
In this video lesson Studio A addresses the topic: Visual audit, which is part of the Domestika online course: Place Branding. Discover the value of your city, region or country by designing a whole brand system.
Partial transcription of the video
“In this lesson, we will talk about the audit. The audit is a fundamental tool in the design part. It's basically a deep investigation of the brand, where we are going to identify needs, opportunities and territories to start creating. Join me to see it. The audit is a diagnosis and analysis where we will understand the current status of the brand and if it does not already exist, Understand the environment where you will live. In this case, Ayacucho does not have a corporate identity, so the objective of the audit is Understand what differentiates our destiny from any other. All this will a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Place Branding
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Marketing
Studio A
A course by Studio A
Studio A is the first branding consultancy in Peru. They have more than 40 years creating brands with sense, brands that through experiences generate value. In all this time they have developed more than a thousand projects, from record covers to airlines.
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.
- 99% positive reviews (91)
- 1,350 students
- 14 lessons (1h 58m)
- 23 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 07/03/2019
