Place Branding
Moodboards of references and inspiration
A course by Studio A , Branding Consultant
About the video: Moodboards of references and inspiration
Overview
“It is important to find elements that inspire us and help us define conceptual territories. In this lesson, you will learn to create moodboards but above all to be selective with the references and ideas that you are finding. ”
In this video lesson Studio A addresses the topic: Moodboards of references and inspiration, which is part of the Domestika online course: Place Branding. Discover the value of your city, region or country by designing a whole brand system.
Partial transcription of the video
“Surely during the previous lessons, there are many ideas that have haunted your mind. That's normal. That's why the reference moodboard and inspiration are so important. What we are going to do is break down part of the audit and then we will look for everything that inspires us. Anything can inspire you, a photograph, can be a communication tone ... Let's see it. Let's start by seeing what a moodboard is. The moodboards are physical or digital compilations that help us to organize the project information. May contain images, materials, texts, design projects and other elements. These are, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Place Branding
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Marketing
Studio A
A course by Studio A
Studio A is the first branding consultancy in Peru. They have more than 40 years creating brands with sense, brands that through experiences generate value. In all this time they have developed more than a thousand projects, from record covers to airlines.
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.
- 99% positive reviews (91)
- 1,350 students
- 14 lessons (1h 58m)
- 23 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 07/03/2019
