Place Branding

Overview

“In this lesson we will explain how to develop the value proposition of the brand we are working on. We will define the central idea of the brand, which will give direction to our project at a graphic and strategic level. ”

In this video lesson Studio A addresses the topic: Strategic platform of the brand, which is part of the Domestika online course: Place Branding. Discover the value of your city, region or country by designing a whole brand system.

Partial transcription of the video

“Hello again, in this lesson learn to develop the strategic brand platform. This is the DNA of our brand, is the heart of our brand, and it helps us to give it direction and to be consistent over time. We have already discovered many superrelevant findings. In this lesson we will learn to synthesize them and achieve that brand idea that will give us power in the following design phases. Join me. In the previous lesson you will remember, identify the attributes of the region and perform various exercises to identify the positive ones, relevant and differentiators, with which we could work. is...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Place Branding

• Level: Beginner
• 99% positive reviews (91)
• 1350 students
• 5 units
• 14 lessons (1h 58m)
• 16 downloads

• Category

  Design, Marketing & Business

• Areas

  Branding & Identity, Marketing