Place Branding
Conceptualization
A course by Studio A , Branding Consultant
About the video: Conceptualization
Overview
“In this lesson, you will learn to plan different design routes using only pencil and paper. It is extremely important to go through this process because you can release ideas without having a front screen. ”
In this video lesson Studio A addresses the topic: Conceptualization, which is part of the Domestika online course: Place Branding. Discover the value of your city, region or country by designing a whole brand system.
Partial transcription of the video
“Hello, in this lesson you will learn to raise design paths using only pencil and paper. It is important to go through this process, as it allows Drop ideas creatively, directly and without using the machine. Do you remember when, in Claudia's unit, he spoke of strategic positioning and brand values? Well, it is necessary and very useful to remember and review them to have where to anchor when launching ideas. Similarly, Mayra told you part of the audit process and the "look and feel" and the moodboards he created. Well, that visual baggage will also help you to have a starting point of insp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Place Branding
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Marketing
Studio A
A course by Studio A
Studio A is the first branding consultancy in Peru. They have more than 40 years creating brands with sense, brands that through experiences generate value. In all this time they have developed more than a thousand projects, from record covers to airlines.
Today, Studio A is a strategic partner of Interbrand, the world's largest brand consultancy with offices in 40 cities on five continents, and internationally recognized for having changed the vision of branding through the creation and management of the brand as a valuable commercial asset.
- 99% positive reviews (91)
- 1,350 students
- 14 lessons (1h 58m)
- 23 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 07/03/2019
